4 The Month ( Speak like a CEO )

If you’ve ever had a great boss, chances are that boss knew how tocommunicate well. Leaders who communicate well have a big advantage
over those who come to the job with just experience and technical skill.
Experience and technical skill are assumed in those who rise to the top.
Leaders who communicate well succeed because they can also articulate
vision, share wisdom, and motivate others to action.
Leaders have different styles of communicating. There is no one
right way. There is no cookie-cutter approach to communicating as a
leader. The most successful leaders blend an authentic, unique style with
the best techniques and become extremely effective.
Leaders do not succeed when they copy, imitate, or adopt someone
else’s style. Leaders succeed when they do it their way. People see them
as genuine leaders when they are genuine. Authenticity inspires trust.
Trust creates willingness. Willingness creates successful organizations.
A unique, authentic style is critical to a leader’s success. You have
to communicate in your unique way. Yes, you have to know the rules of
the road to drive the car, or you won’t get where you are going. But once
you know the rules, you must drive your own car, your way. You must
develop your own, authentic voice of leadership. Speak like a CEO will
help you learn the rules of the road—the secrets of communicating
well—and find your unique voice. You will discover how to be you and
be a leader. to be continued........